Only one-tenth of voters were able to correctly name Penny Mordaunt when shown a photo of the Tory leadership candidate - while some even mistook her for singer Adele, a survey has found.
The trade minister has surprised many Westminster observers by becoming the second-placed candidate in the contest to replace Boris Johnson.
Ms Mordaunt was today backed by 67 Tory MPs in a first round of voting, as the party seeks a new leader to replace the outgoing Prime Minister.
This put her only behind frontrunner Rishi Sunak in the contest to win the support of the Tory parliamentary party.
But, despite the growing momentum behind her among MPs, Ms Mordaunt appears to have her work cut out to make herself familiar with the public and even Conservative voters.
A new poll from Savanta/ComRes found that just 11 per cent of the public could correctly name Ms Mordaunt when shown a photo of the 49-year-old.
When only the responses of those who backed the Tories at the 2019 general election were considered, the proportion who could name Ms Mordaunt rose to just 16 per cent.
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